Product details

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Case
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Reference no. UVA-C-2123
Published by: Darden Business Publishing
Originally published in: 1995
Version: 06.1995
Length: 6 pages
Data source: Generalised experience

Abstract

In the C case (also see the A case [UVA-C-2121] and the B case [UVA-C-2122]), the controller estimates the results for 1994 and recognizes that profit will be below expectations. Further analysis shows that serving the requirements of mail-order customers has been expensive. The controller develops a new activity customer service and begins to measure the cost of handling customer orders.
Industry:
Size:
$4 million in sales
Other setting(s):
1995

About

Abstract

In the C case (also see the A case [UVA-C-2121] and the B case [UVA-C-2122]), the controller estimates the results for 1994 and recognizes that profit will be below expectations. Further analysis shows that serving the requirements of mail-order customers has been expensive. The controller develops a new activity customer service and begins to measure the cost of handling customer orders.

Settings

Industry:
Size:
$4 million in sales
Other setting(s):
1995

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