Product details

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Case
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Reference no. 9B03A002
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-01-24
Length: 12 pages
Data source: Field research

Abstract

Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io Digital Pen. The digital pen is about to be launched in less than two months, and he is still unsure which features were valuable to potential users, who these potential users were and for which applications the digital pen could be used.
Location:
Industry:
Size:
Large
Other setting(s):
2002

About

Abstract

Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io Digital Pen. The digital pen is about to be launched in less than two months, and he is still unsure which features were valuable to potential users, who these potential users were and for which applications the digital pen could be used.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2002

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