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Prize winner
Case
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Reference no. 9B03A006
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2017-05-24
Revision date: 7-Jun-2017
Length: 18 pages
Data source: Field research
Topics: China; Market strategy; Competition; Brand management; Emerging markets; International; Marketing
Share a link: https://casecent.re/p/14359
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Abstract

The Wahaha Hangzhou Group Co Ltd is one of China''s largest soft-drink producers. One of the company''s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.
Location:
China
Industry:
Manufacturing
Size:
Large
Other setting(s):
2002
Teaching note
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Reference no. 8B03A06
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-11-12
Length: 7 pages
Data source: Field research
View full details
Case
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Reference no. 9B03AC06
Simplified Chinese language
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2016-06-22
Revision date: 27-Jul-2016
Length: 17 pages
Data source: Field research
Topics: China; Brand management; Market strategy; Emerging markets; Competition; Marketing; International
View full details
Case
-
Reference no. 9B03AT06
Traditional Chinese language
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-07-13
Length: 24 pages
Data source: Field research
Topics: Competition; Market strategy; Emerging markets; Brand management
View full details

About

Abstract

The Wahaha Hangzhou Group Co Ltd is one of China''s largest soft-drink producers. One of the company''s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.

Settings

Location:
China
Industry:
Manufacturing
Size:
Large
Other setting(s):
2002

Related

Teaching note
-
Reference no. 8B03A06
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-11-12
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03AC06
Simplified Chinese language
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2016-06-22
Revision date: 27-Jul-2016
Length: 17 pages
Data source: Field research
Topics: China; Brand management; Market strategy; Emerging markets; Competition; Marketing; International
View full details
Case
-
Reference no. 9B03AT06
Traditional Chinese language
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-07-13
Length: 24 pages
Data source: Field research
Topics: Competition; Market strategy; Emerging markets; Brand management
View full details
Awards, prizes & competitions
2003 - EFMD Case Writing Competition - category winner