Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2017-05-24
Revision date: 7-Jun-2017
Length: 18 pages
Data source: Field research
Abstract
The Wahaha Hangzhou Group Co Ltd is one of China''s largest soft-drink producers. One of the company''s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.
About
Abstract
The Wahaha Hangzhou Group Co Ltd is one of China''s largest soft-drink producers. One of the company''s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.