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Case
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Reference no. SMU-16-0037
Subject category: Strategy and General Management
Authors: Markus Venzin (SDA Bocconi School of Management); David Bardolet (SDA Bocconi School of Management); Philip Charles Zerrillo (Singapore Management University); Chi Wei Chan (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2017
Version: 2016-12-01
Length: 9 pages
Data source: Field research
Topics: Transformation; Customer centric; Strategy implementation; Change management; Leadership; Culture
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Abstract

The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countries in the region. Unable to execute its strategy practised in other regions - of acquiring companies and streamlining their operations - in Asia, Prysmian management decides on a business strategy of improving cooperation within business units and becoming more customer-centric. The three regional leaders in APAC, Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand had just completed a strategy meeting in the Singapore office and all understand that the key to implementing the business strategy is its human capital. 
Location:
Asia Pacific
Industry:
Construction and engineering
Other setting(s):
2015
Teaching note
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Reference no. SMU-16-0037TN
Subject category: Strategy and General Management
Authors: Markus Venzin (SDA Bocconi School of Management); David Bardolet (SDA Bocconi School of Management); Philip Charles Zerrillo (Singapore Management University); Chi Wei Chan (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2017
Version: 2016-9-17
Length: 10 pages
Data source: Field research
View full details

About

Abstract

The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countries in the region. Unable to execute its strategy practised in other regions - of acquiring companies and streamlining their operations - in Asia, Prysmian management decides on a business strategy of improving cooperation within business units and becoming more customer-centric. The three regional leaders in APAC, Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand had just completed a strategy meeting in the Singapore office and all understand that the key to implementing the business strategy is its human capital. 

Settings

Location:
Asia Pacific
Industry:
Construction and engineering
Other setting(s):
2015

Related

Teaching note
-
Reference no. SMU-16-0037TN
Subject category: Strategy and General Management
Authors: Markus Venzin (SDA Bocconi School of Management); David Bardolet (SDA Bocconi School of Management); Philip Charles Zerrillo (Singapore Management University); Chi Wei Chan (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2017
Version: 2016-9-17
Length: 10 pages
Data source: Field research
View full details