Subject category:
Ethics and Social Responsibility
Published by:
International Institute for Management Development (IMD)
Version: 06.05.2017
Length: 3 pages
Data source: Field research
Share a link:
https://casecent.re/p/143599
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter?
Locations:
Industries:
Size:
Large global
Other setting(s):
2017
About
Abstract
This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter?
Settings
Locations:
Industries:
Size:
Large global
Other setting(s):
2017