Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2009-10-15
Revision date: 10-Jan-2025
Length: 17 pages
Data source: Published sources
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Abstract
This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.
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Abstract
This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.