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Case
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Reference no. 9B03A019
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Samira Amini (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-10-20
Length: 14 pages
Data source: Field research
Topics: Retail marketing; Consumer marketing; Distribution; Category management
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Abstract

Warners Inc is a world-leading packaged goods company that supplies a large number of packed goods to Marshalls International Inc, a leading mass merchandiser. The health and beauty category manager at Warners has been asked to examine its hair care category for opportunities to allow Marshalls to achieve leadership position in the category among its competitors. He must examine the leading retailers in the category and their marketing strategies, and compare them against Marshalls'' strategy.
Location:
United Kingdom
Industry:
Business services
Size:
Large
Other setting(s):
2002
Teaching note
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Reference no. 8B03A19
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Samira Amini (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-12
Length: 9 pages
Data source: Field research
View full details

About

Abstract

Warners Inc is a world-leading packaged goods company that supplies a large number of packed goods to Marshalls International Inc, a leading mass merchandiser. The health and beauty category manager at Warners has been asked to examine its hair care category for opportunities to allow Marshalls to achieve leadership position in the category among its competitors. He must examine the leading retailers in the category and their marketing strategies, and compare them against Marshalls'' strategy.

Settings

Location:
United Kingdom
Industry:
Business services
Size:
Large
Other setting(s):
2002

Related

Teaching note
-
Reference no. 8B03A19
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Samira Amini (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-12
Length: 9 pages
Data source: Field research
View full details