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Case
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Reference no. 9B03A023
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Tanya Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2005-03-16
Length: 31 pages
Data source: Field research
Topics: Marketing planning; Consumer analysis; Competitor analysis; Consumer marketing
Share a link: https://casecent.re/p/14369
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Abstract

The group product manager for Xbox Canada was working on his marketing plan for the product''s second year in the Canadian market. Xbox is a video game console and trailed Sony''s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. He knew the gaming market was turbulent and fickle and he wondered what he might do as an encore to the Xbox launch program.
Location:
Canada
Industry:
Business services
Size:
Large
Other setting(s):
2003
Teaching note
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Reference no. 8B03A23
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Tanya Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-17
Length: 11 pages
Data source: Field research
View full details

About

Abstract

The group product manager for Xbox Canada was working on his marketing plan for the product''s second year in the Canadian market. Xbox is a video game console and trailed Sony''s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. He knew the gaming market was turbulent and fickle and he wondered what he might do as an encore to the Xbox launch program.

Settings

Location:
Canada
Industry:
Business services
Size:
Large
Other setting(s):
2003

Related

Teaching note
-
Reference no. 8B03A23
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Tanya Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-17
Length: 11 pages
Data source: Field research
View full details