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The director of occupational health & safety services at St Joseph''s Health Care London reviewed a report which stated that roughly half of the staff working at the veterans care facility at the Parkwood Hospital were vaccinated against the influenza virus. With the flu season quickly approaching, the director knew that she had to motivate a larger number of staff in the veterans care facility (as well as other staff at St Joseph''s) to be vaccinated against the influenza virus in order to reduce the risk of life-threatening flu outbreaks among the patients. She wondered what specific actions she could take improve the vaccination rate at Parkwood Hospital and other St Joseph''s facilities.