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Global Vision is a not-for-profit organization that allows high school and university students the opportunity to participate in an international business experience. The director must re-evaluate the organization''s overall marketing strategy in order to attract university students to the organization and to increase the level of corporate funding. Although a recent agreement with the federal government brings greater support for the organization, it also requires changes to the composition of the mission delegates from predominantly high school students to largely university students. The organization also faces an increased need to raise additional corporate funding for the missions.