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Case
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Reference no. 9B01A021
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2001
Version: 2001-12-05
Length: 17 pages
Data source: Field research

Abstract

BootCamp4MBA.COM is an online educational Web site that helps students prepare for an MBA program or undergraduate degree. The president of Strategic Management Science, Incorporated, the owner of BootCamp4MBA.COM, struggles to improve the sales of BootCamp''s online business school preparatory courses. A comprehensive marketing plan must be developed and implemented quickly, including appropriate pricing, product offerings and market communications necessary to advertise and sell products and services online.
Location:
Size:
Small
Other setting(s):
2001

About

Abstract

BootCamp4MBA.COM is an online educational Web site that helps students prepare for an MBA program or undergraduate degree. The president of Strategic Management Science, Incorporated, the owner of BootCamp4MBA.COM, struggles to improve the sales of BootCamp''s online business school preparatory courses. A comprehensive marketing plan must be developed and implemented quickly, including appropriate pricing, product offerings and market communications necessary to advertise and sell products and services online.

Settings

Location:
Size:
Small
Other setting(s):
2001

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