Product details

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Supplement
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Reference no. 9B01A024
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-05-09
Length: 19 pages
Data source: Field research

Abstract

In its first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of Cdn$1.6 million. Several other direct banks have entered the marketplace with similar services and the management team needs to consider the company''s next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide. This case is a supplement to ING Bank of Canada (A), product ''9A99A010''.
Location:
Industry:
Size:
Medium
Other setting(s):
1999

About

Abstract

In its first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of Cdn$1.6 million. Several other direct banks have entered the marketplace with similar services and the management team needs to consider the company''s next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide. This case is a supplement to ING Bank of Canada (A), product ''9A99A010''.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1999

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