Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-05-09
Share a link:
https://casecent.re/p/14394
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In its first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of Cdn$1.6 million. Several other direct banks have entered the marketplace with similar services and the management team needs to consider the company''s next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide. This case is a supplement to ING Bank of Canada (A), product ''9A99A010''.
Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2010-01-12
Length: 20 pages
Data source: Field research
About
Abstract
In its first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of Cdn$1.6 million. Several other direct banks have entered the marketplace with similar services and the management team needs to consider the company''s next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide. This case is a supplement to ING Bank of Canada (A), product ''9A99A010''.
Settings
Related
Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2010-01-12
Length: 20 pages
Data source: Field research