Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1998-10-27
Length: 5 pages
Data source: Field research
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Abstract
Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. The (A) case, 9A98A023, illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette named into the shower cream product category. This case provides an update of the market; specifically, the new competitive situation faced by Jahwa in the shower cream market in 1996. There is a Simplified Chinese version available ''9A98AC24''. There is a Traditional Chinese version available ''9A98AT24''.
About
Abstract
Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. The (A) case, 9A98A023, illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette named into the shower cream product category. This case provides an update of the market; specifically, the new competitive situation faced by Jahwa in the shower cream market in 1996. There is a Simplified Chinese version available ''9A98AC24''. There is a Traditional Chinese version available ''9A98AT24''.