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Compact case
Case
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Reference no. 9A98A024
Subject category: Marketing
Authors: Niraj Dawar
Published by: Ivey Publishing
Originally published in: 1998
Version: 1998-10-27
Length: 5 pages
Data source: Field research

Abstract

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. The (A) case, 9A98A023, illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette named into the shower cream product category. This case provides an update of the market; specifically, the new competitive situation faced by Jahwa in the shower cream market in 1996. There is a Simplified Chinese version available ''9A98AC24''. There is a Traditional Chinese version available ''9A98AT24''.
Location:
Size:
Medium

About

Abstract

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. The (A) case, 9A98A023, illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette named into the shower cream product category. This case provides an update of the market; specifically, the new competitive situation faced by Jahwa in the shower cream market in 1996. There is a Simplified Chinese version available ''9A98AC24''. There is a Traditional Chinese version available ''9A98AT24''.

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Location:
Size:
Medium

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