Shorebank and Indecorp (B) - The Case Centre

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Case

Reference no. UVA-E-0121

Subject category: Ethics and Social Responsibility

Authors: Patricia H Werhane (Darden School of Business, University of Virginia); Elizabeth A Powell (Darden School of Business, University of Virginia); Sheila McMillen (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Published in: 1998

Length: 6 pages

Topics: Community relations; Corporate social responsibility; Minorities in business; Public relations/publicity

Share a link: https://casecent.re/p/1440

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Abstract

The B case (see also the A [UVA-E-0120] and C [UVA-E-0122] cases) opens with Shorebank’s decision not to pursue Indecorp, though by the end of the case Shorebank is reconsidering its decision. In the meantime, OmniBanc, a relatively small black-owned bank based in Michigan, makes a bid for Indecorp. To gain support for its bid, OmniBanc’s public-relations efforts focus on retaining black ownership of the institution. Although the bid is ultimately unsuccessful, it raises the question of who should lend in the African American community.