Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-04-24
Length: 6 pages
Topics:
Environment; Product management
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Abstract
Three key considerations for developing environmentally-conscious marketing plans are presented in this note. Marketers can profit from rapidly evolving environmental opportunities while providing real benefits to consumers, governments, and environmentalists.
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Abstract
Three key considerations for developing environmentally-conscious marketing plans are presented in this note. Marketers can profit from rapidly evolving environmental opportunities while providing real benefits to consumers, governments, and environmentalists.