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Case
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Reference no. 9A92A012
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1992
Version: 1998-07-20
Length: 19 pages
Data source: Field research

Abstract

Logitech was one of three companies that dominated the global market for pointing devices for computers. While Logitech had captured a large share of the Original Equipment Manufacturer mouse market, Microsoft was the clear leader in terms of industry standards and dollar share of the retail market. KYE, with a strong presence in Europe, was poised to compete aggressively in North America. Faced with the intensifying competition and eroding margin, Logitech was considering the introduction of an innovative line of ergonomic mice, which promised to change the competitive dynamics of the industry. There is a simplified Chinese version available ''9A92AC12''.
Location:
Industry:
Size:
Large

About

Abstract

Logitech was one of three companies that dominated the global market for pointing devices for computers. While Logitech had captured a large share of the Original Equipment Manufacturer mouse market, Microsoft was the clear leader in terms of industry standards and dollar share of the retail market. KYE, with a strong presence in Europe, was poised to compete aggressively in North America. Faced with the intensifying competition and eroding margin, Logitech was considering the introduction of an innovative line of ergonomic mice, which promised to change the competitive dynamics of the industry. There is a simplified Chinese version available ''9A92AC12''.

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Location:
Industry:
Size:
Large

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