Product details

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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1992
Version: 1994-06-21

Abstract

Allen Little, account manager for the Royal Bank of Canada, must develop a bidding strategy for a payroll services contract with the city of Aldersville. Gaining the account may lead to future banking business with the city and other payroll sales to municipalities, but may come with the cost of zero or low profitability on the Aldersville contract itself.
Location:
Industry:
Size:
Large

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Abstract

Allen Little, account manager for the Royal Bank of Canada, must develop a bidding strategy for a payroll services contract with the city of Aldersville. Gaining the account may lead to future banking business with the city and other payroll sales to municipalities, but may come with the cost of zero or low profitability on the Aldersville contract itself.

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Location:
Industry:
Size:
Large

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