Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1998-11-18
Length: 8 pages
Data source: Published sources
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Abstract
The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future. There is a simplified Chinese version available ''9A89LC07''. There is a Taiwan-Traditional Chinese version available ''9A89LT07''.
About
Abstract
The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future. There is a simplified Chinese version available ''9A89LC07''. There is a Taiwan-Traditional Chinese version available ''9A89LT07''.