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Case
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Reference no. 9A89L007
Published by: Ivey Publishing
Originally published in: 1989
Version: 1998-11-18
Length: 8 pages
Data source: Published sources

Abstract

The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future. There is a simplified Chinese version available ''9A89LC07''. There is a Taiwan-Traditional Chinese version available ''9A89LT07''.
Location:
Size:
Large

About

Abstract

The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future. There is a simplified Chinese version available ''9A89LC07''. There is a Taiwan-Traditional Chinese version available ''9A89LT07''.

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Location:
Size:
Large

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