Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-22
Length: 9 pages
Data source: Field research
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Abstract
Biosonics Incorporated was a rapidly growing entrepreneurial company specializing in the application of high frequency technology as a measurement tool for medical research. The president and one of the founding partners must determine the future direction of the company in the face of several possible options: continue to sell the company''s measurement system; introduce the system into new, related markets; develop application technology for the clinical market; sell the company''s intellectual property; sell the rights to the technology; or sell the company.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-05-23
Length: 13 pages
Data source: Field research
About
Abstract
Biosonics Incorporated was a rapidly growing entrepreneurial company specializing in the application of high frequency technology as a measurement tool for medical research. The president and one of the founding partners must determine the future direction of the company in the face of several possible options: continue to sell the company''s measurement system; introduce the system into new, related markets; develop application technology for the clinical market; sell the company''s intellectual property; sell the rights to the technology; or sell the company.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-05-23
Length: 13 pages
Data source: Field research