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Case
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Reference no. 9B03M023
Subject category: Strategy and General Management
Authors: James A Erskine (Ivey Business School, Western University); Mathew Collins (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2009-10-22
Length: 10 pages
Data source: Field research
Topics: Start-ups; e-Business; Doing business in the US
Share a link: https://casecent.re/p/14418
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Abstract

eDrugstore.ca is a Canadian Internet startup that provides a full-service, licensed pharmacy for prescription medicine. The company provides a convenient and private shopping experience that offers many brands names at competitive prices. The company is looking at expanding and knew that the US prescription market was huge, however, the regulations were unclear in this area and the company''s pharmacist partners could have their licenses suspended. The co-founders of eDrugstore.ca must decide whether or not they should sell prescription medication over the Internet to US consumers.
Location:
Canada
Industry:
Business services
Size:
Medium
Other setting(s):
2003
Teaching note
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Reference no. 8B03M23
Subject category: Strategy and General Management
Authors: Mathew Collins (Ivey Publishing, Western University); James A Erskine (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-06-03
Length: 4 pages
Data source: Field research
View full details

About

Abstract

eDrugstore.ca is a Canadian Internet startup that provides a full-service, licensed pharmacy for prescription medicine. The company provides a convenient and private shopping experience that offers many brands names at competitive prices. The company is looking at expanding and knew that the US prescription market was huge, however, the regulations were unclear in this area and the company''s pharmacist partners could have their licenses suspended. The co-founders of eDrugstore.ca must decide whether or not they should sell prescription medication over the Internet to US consumers.

Settings

Location:
Canada
Industry:
Business services
Size:
Medium
Other setting(s):
2003

Related

Teaching note
-
Reference no. 8B03M23
Subject category: Strategy and General Management
Authors: Mathew Collins (Ivey Publishing, Western University); James A Erskine (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-06-03
Length: 4 pages
Data source: Field research
View full details