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Compact case
Supplement
-
Reference no. 9B00A021
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Brad Hause (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2002-09-16
Length: 3 pages
Data source: Field research
Topics: Market segmentation; Retailing; Consumer analysis
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Abstract

This supplement to Liquor Control Board of Ontario (A): Market Segmentation, product ''9B00A020'' looks at the decisions the project manager must make on store layout and merchandising.
Location:
Canada
Industry:
Miscellaneous retail
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B00A20
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-01-31
Length: 14 pages
Data source: Field research
View full details
Case
-
Reference no. 9B00A020
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Brad Hause (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2009-01-07
Length: 29 pages
Data source: Field research
Topics: Market segmentation; Retailing; Consumer analysis
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

This supplement to Liquor Control Board of Ontario (A): Market Segmentation, product ''9B00A020'' looks at the decisions the project manager must make on store layout and merchandising.

Settings

Location:
Canada
Industry:
Miscellaneous retail
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B00A20
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-01-31
Length: 14 pages
Data source: Field research
View full details
Case
-
Reference no. 9B00A020
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Brad Hause (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2009-01-07
Length: 29 pages
Data source: Field research
Topics: Market segmentation; Retailing; Consumer analysis
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details