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Consumer sales promotions are used to acquaint new users with a brand, to load existing users and to maintain interest in the brand on the part of the salesforce, the retailers and the consumers. Four promotions are presented in this exercise - two which were considered successful by the manufacturer and two which were not. These promotions provide the background information necessary for students to: (1) consider the characteristics of each promotion and the surrounding circumstances; (2)evaluate and determine which promotions were successful; and (3) develop a rationale of which factors are important for successful promotions.