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Case
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Reference no. 9B00M004
Published by: Ivey Publishing
Originally published in: 2000
Version: 2004-04-29
Length: 26 pages
Data source: Field research

Abstract

Silent Witness Enterprises Ltd was one of Canada''s fastest growing technology-based firms. The 14-year-old publicly traded company created a new market niche in the security surveillance industry by introducing novel applications of VCR-based technology. The company''s founder forecasted growth that would take the company from annual revenues of $34 million in 1999 to $250 million by 2005. In achieving these goals, he must decide how to balance the need to sustain innovation and new product development, while at the same time, develop the capabilities needed to manage the firm''s increasingly complex operations.
Location:
Size:
Small
Other setting(s):
2000

About

Abstract

Silent Witness Enterprises Ltd was one of Canada''s fastest growing technology-based firms. The 14-year-old publicly traded company created a new market niche in the security surveillance industry by introducing novel applications of VCR-based technology. The company''s founder forecasted growth that would take the company from annual revenues of $34 million in 1999 to $250 million by 2005. In achieving these goals, he must decide how to balance the need to sustain innovation and new product development, while at the same time, develop the capabilities needed to manage the firm''s increasingly complex operations.

Settings

Location:
Size:
Small
Other setting(s):
2000

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