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Supplementary software
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Reference no. 7A99E016
Published by: Ivey Publishing
Published in: 1997
Format: .xls
Data source: Field research

Abstract

This Microsoft Excel model is to accompany the case ''9A99E016''. The abstract of the case is as follows: A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information.
Location:
Size:
Large

About

Abstract

This Microsoft Excel model is to accompany the case ''9A99E016''. The abstract of the case is as follows: A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information.

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Location:
Size:
Large

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