Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Abstract
This Microsoft Excel model is to accompany the case ''9A99E016''. The abstract of the case is as follows: A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information.
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1999-03-29
Length: 6 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1999-12-14
About
Abstract
This Microsoft Excel model is to accompany the case ''9A99E016''. The abstract of the case is as follows: A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information.
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1999-03-29
Length: 6 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 1999-12-14