Subject category:
Entrepreneurship
Published by:
INSEAD
Version: 01/2024
Revision date: 31-Jan-2024
Length: 38 pages
Data source: Field research
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Abstract
A Korean agricultural biotechnology company spun out from university research is at a crossroads. Using advanced fermentation technology, it has created a string of unique products for consumers and farmers. It now has an opportunity to license and develop a proprietary technology to solve a major social problem: odour from animal waste. Should it devote all its efforts to this new technology and new market? This case has been made available free of charge.
Time period
The events covered by this case took place in 2015.Geographical setting
Region:
Asia
About
Abstract
A Korean agricultural biotechnology company spun out from university research is at a crossroads. Using advanced fermentation technology, it has created a string of unique products for consumers and farmers. It now has an opportunity to license and develop a proprietary technology to solve a major social problem: odour from animal waste. Should it devote all its efforts to this new technology and new market? This case has been made available free of charge.
Settings
Time period
The events covered by this case took place in 2015.Geographical setting
Region:
Asia