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Case
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Reference no. 9-717-S06
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 5 December 2016
Length: 19 pages
Data source: Published sources

Abstract

This is a Spanish version. In 2013, Aldi-the world's 8th largest retailer-planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with Walmart in the US, Walmart's home market?
Size:
> 1 billion employees; Large
Other setting(s):
2013

About

Abstract

This is a Spanish version. In 2013, Aldi-the world's 8th largest retailer-planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with Walmart in the US, Walmart's home market?

Settings

Size:
> 1 billion employees; Large
Other setting(s):
2013

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