Product details

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Case
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Reference no. 9A99A003
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-12
Length: 12 pages
Data source: Field research

Abstract

The marketing manager of a fabless semiconductor manufacturer must decide on product development and pricing strategies for the current and next generation products in a quickly-changing industry.
Location:
Size:
Medium
Other setting(s):
1997

About

Abstract

The marketing manager of a fabless semiconductor manufacturer must decide on product development and pricing strategies for the current and next generation products in a quickly-changing industry.

Settings

Location:
Size:
Medium
Other setting(s):
1997

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