Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-12
Length: 12 pages
Data source: Field research
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Abstract
The marketing manager of a fabless semiconductor manufacturer must decide on product development and pricing strategies for the current and next generation products in a quickly-changing industry.
Location:
Size:
Medium
Other setting(s):
1997
About
Abstract
The marketing manager of a fabless semiconductor manufacturer must decide on product development and pricing strategies for the current and next generation products in a quickly-changing industry.
Settings
Location:
Size:
Medium
Other setting(s):
1997