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Instructor presentation material
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Reference no. 517-0100-8B
Subject category: Marketing
Authors: Wolfgang Ulaga (Arizona State University); Kathryn Eaton (Arizona State University); Darima Fotheringham (Arizona State University)
Originally published in: 2017
Version: 30-May-2017
Revision date: 06-Jul-2017
Format: .pptx
Data source: Field research
Share a link: https://casecent.re/p/144438
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Teaching note
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Reference no. 517-0100-8
Subject category: Marketing
Authors: Wolfgang Ulaga (Arizona State University); Kathryn Eaton (Arizona State University); Darima Fotheringham (Arizona State University)
Originally published in: 2017
Version: 30-May-2017
Revision date: 06-Jul-2017
Length: 27 pages
Data source: Field research
View full details
Case
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Reference no. 517-0100-1
Subject category: Marketing
Authors: Wolfgang Ulaga (Arizona State University); Kathryn Eaton (Arizona State University); Darima Fotheringham (Arizona State University)
Originally published in: 2017
Version: 30-May-2017
Revision date: 06-Jul-2017
Length: 14 pages
Data source: Field research
Topics: Business model innovation; Service business models; Customer experience; Customer job to be done; Service blueprinting; Customer value proposition; Customer promise; Franchising; Servitization
View full details
Compact case
Case
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Reference no. 517-0100-1B
Subject category: Marketing
Authors: Wolfgang Ulaga (Arizona State University); Kathryn Eaton (Arizona State University); Darima Fotheringham (Arizona State University)
Originally published in: 2017
Version: 30-May-2017
Revision date: 06-Jul-2017
Length: 5 pages
Data source: Field research
Topics: Business model innovation; Service business models; Customer experience; Customer job to be done; Service blueprinting; Customer value proposition; Customer promise; Franchising; Servitization
View full details