Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1999-01-14
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Abstract
The chief executive officer (CEO) of IPL Inc, was reassessing his company''s policy regarding involvement in custom-molded plastic products. A leader in the Canadian injection molded plastics industry, IPL had traditionally relied on proprietary products rather than the manufacturing-on-order of custom products for other firms. However, since 1984 IPL had been supplying custom-molded auto parts for the Ford Motor Company and had recently been offered a contract to manufacture a large volume of additional parts for them. Having only one month to respond to Ford''s offer, the CEO was concerned about how he should proceed. There is a French version available ''9A89MF06''.
About
Abstract
The chief executive officer (CEO) of IPL Inc, was reassessing his company''s policy regarding involvement in custom-molded plastic products. A leader in the Canadian injection molded plastics industry, IPL had traditionally relied on proprietary products rather than the manufacturing-on-order of custom products for other firms. However, since 1984 IPL had been supplying custom-molded auto parts for the Ford Motor Company and had recently been offered a contract to manufacture a large volume of additional parts for them. Having only one month to respond to Ford''s offer, the CEO was concerned about how he should proceed. There is a French version available ''9A89MF06''.