Product details

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Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research

Abstract

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, Tricon further damages relations by publicly exposing the negotiation challenges and threatening to assume responsibility for building/managing the Pizza Hut brand in Thailand should an agreement not be reached. The resulting employee and stakeholder panic leaves Pizza Public Company Limited in a crisis communication situation and increased urgency to resolve negotiations. The case series continues with Pizza Public Company Limited, Thailand (C), (D) and (E), products 9B03A026, 9B03A027 and 9B03A028.
Location:
Size:
Large
Other setting(s):
1999

About

Abstract

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, Tricon further damages relations by publicly exposing the negotiation challenges and threatening to assume responsibility for building/managing the Pizza Hut brand in Thailand should an agreement not be reached. The resulting employee and stakeholder panic leaves Pizza Public Company Limited in a crisis communication situation and increased urgency to resolve negotiations. The case series continues with Pizza Public Company Limited, Thailand (C), (D) and (E), products 9B03A026, 9B03A027 and 9B03A028.

Settings

Location:
Size:
Large
Other setting(s):
1999

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