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Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
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Abstract

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.
Location:
Thailand
Industry:
Eating and drinking places
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A024
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2024-07-15
Revision date: 7-Aug-2024
Length: 18 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; Communications; International business; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A028
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ26
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 5 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; International; Marketing
View full details

About

Abstract

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

Settings

Location:
Thailand
Industry:
Eating and drinking places
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A024
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2024-07-15
Revision date: 7-Aug-2024
Length: 18 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; Communications; International business; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A028
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ26
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 5 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; International; Marketing
View full details