The Pizza Public Company Limited, Thailand (C) - The Case Centre

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Thumbnail image for product with reference number 9B03A026

Compact case

The Pizza Public Company Limited, Thailand (C)

Supplement

-

Reference no. 9B03A026

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-12-18

Length: 5 pages

Data source: Field research

Topics: Marketing planning; Negotiation; Management communication; Retailing

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Abstract

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

Location:

Industry:

Eating and drinking places

Size:

Large

Other setting(s):

1999

About

Abstract

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

Settings

Location:

Industry:

Eating and drinking places

Size:

Large

Other setting(s):

1999

Related

Thumbnail image for product with reference number 8B03A24

The Pizza Public Company Limited, Thailand (A) to (E)

Teaching note

-

Reference no. 8B03A24

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2004-01-16

Length: 16 pages

Data source: Field research

View full details

Thumbnail image for product with reference number 9B03A024

The Pizza Public Company Limited, Thailand (A)

Case

-

Reference no. 9B03A024

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2024-07-15

Revision date: 7-Aug-2024

Length: 18 pages

Data source: Field research

Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; Communications; International business; Marketing

View full details

Thumbnail image for product with reference number 9B03A025

Compact case

The Pizza Public Company Limited, Thailand (B)

Supplement

-

Reference no. 9B03A025

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-12-18

Length: 2 pages

Data source: Field research

Topics: Marketing planning; Negotiation; Management communication; Retailing

View full details

Thumbnail image for product with reference number 9B03A027

Compact case

The Pizza Public Company Limited, Thailand (D)

Supplement

-

Reference no. 9B03A027

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-12-18

Length: 3 pages

Data source: Field research

Topics: Marketing planning; Negotiation; Management communication; Retailing

View full details

Thumbnail image for product with reference number 9B03A028

Compact case

The Pizza Public Company Limited, Thailand (E)

Supplement

-

Reference no. 9B03A028

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-12-18

Length: 3 pages

Data source: Field research

Topics: Marketing planning; Negotiation; Management communication; Retailing

View full details

Thumbnail image for product with reference number 9B03AJ26

Compact case

Pizza Public Company Limited, Thailand (C)

Supplement

-

Reference no. 9B03AJ26

Japanese language

Subject category: Marketing

Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2008

Version: 2008-09-24

Revision date: 14-Mar-2017

Length: 5 pages

Data source: Field research

Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; International; Marketing

View full details