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Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
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Abstract

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company''s marketing manager resigns.
Location:
Thailand
Industry:
Eating and drinking places
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A024
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2024-07-15
Revision date: 7-Aug-2024
Length: 18 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; Communications; International business; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A028
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ27
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; Marketing; International
View full details

About

Abstract

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company''s marketing manager resigns.

Settings

Location:
Thailand
Industry:
Eating and drinking places
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A024
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2024-07-15
Revision date: 7-Aug-2024
Length: 18 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; Communications; International business; Marketing
View full details
Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A028
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ27
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; Marketing; International
View full details