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Compact case
Supplement
-
Reference no. 9B03A028
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
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Abstract

This is a supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024. Highlighted is the return of the marketing manager after resigning from the company, and research being undertaken for building the new brand.
Location:
Thailand
Industry:
Eating and drinking places
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A024
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 21 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ28
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; International; Marketing
View full details

About

Abstract

This is a supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024. Highlighted is the return of the marketing manager after resigning from the company, and research being undertaken for building the new brand.

Settings

Location:
Thailand
Industry:
Eating and drinking places
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03A024
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 21 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A025
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 2 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03A027
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ28
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; International; Marketing
View full details