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Abstract

The case discusses the rise of entrepreneur Arunabh Kumar, an ex-IITian, who, with his team, runs satirical plays on YouTube. In a short span of time, some of his serial plays like Pitchers and Permanent Roommates became super-hits, and TVF was to become the second biggest media network of India. But allegations of sexual harassment against Arunabh were levelled by many women, and in the absence of any robust sexual harassment policy at TVF, the company became a sitting duck. His colleagues at TVF instantly sprang to his defence, further complicating the issue. This was viewed unfavourably by investors, and Arunabh was forced to resign.
Location:
Industry:
Other setting(s):
March -June 2017

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Abstract

The case discusses the rise of entrepreneur Arunabh Kumar, an ex-IITian, who, with his team, runs satirical plays on YouTube. In a short span of time, some of his serial plays like Pitchers and Permanent Roommates became super-hits, and TVF was to become the second biggest media network of India. But allegations of sexual harassment against Arunabh were levelled by many women, and in the absence of any robust sexual harassment policy at TVF, the company became a sitting duck. His colleagues at TVF instantly sprang to his defence, further complicating the issue. This was viewed unfavourably by investors, and Arunabh was forced to resign.

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Location:
Industry:
Other setting(s):
March -June 2017

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