Julie Dempster (A) - The Case Centre

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Case

Reference no. 9B03C011

Subject category: Human Resource Management / Organisational Behaviour

Authors: Christine Pearson (Thunderbird School of Global Management); Rachel Knight (Ivey Publishing, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-03-24

Length: 7 pages

Data source: Field research

Topics: Personal development; Management in a global environment; Cultural customs; Corporate culture

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Abstract

A black Canadian woman is hired as vice-president of marketing and brand positioning for an Amsterdam-based computer software company. Shortly after joining the firm she encounters a number of cross-cultural and equality issues. She must decide whether or not to renew her contract with the company. The supplement case, Julie Dempster (B), product 9B03C012 outlines her decision.

Location:

Netherlands

Industry:

Miscellaneous services

Size:

Small

Other setting(s):

2002