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This case is about 'FPM/PhD scholars', an internet-based Facebook group. It was created by Manish Gupta, himself a research scholar, with the objective of providing a common platform for mutual learning to management research scholars. While it initially received an overwhelming response in terms of number of members, it became passive within two years despite several steps taken by Gupta, the administrator. Gupta wanted to engage the members in a meaningful way, but the initiative was also taking up a lot of his time and he was left wondering whether he should shift the group to a dedicated website or simply transfer the administrator rights to someone else.