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Published by: Graduate School of Business, Seoul National University
Originally published in: 2017
Revision date: 24-Jul-2017
Length: 28 pages
Data source: Field research

Abstract

This case covers Mirae Asset's start-up and growth process. Specifically, this case illustrates Mirae Asset's diverse decision-making processes in terms of disruptive innovation. Students will be able to understand why Mirae Asset has been following a different path with others since it was founded in 1997, overcoming any difficulties and crises, and finally what accomplishments have been achieved through them.
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Abstract

This case covers Mirae Asset's start-up and growth process. Specifically, this case illustrates Mirae Asset's diverse decision-making processes in terms of disruptive innovation. Students will be able to understand why Mirae Asset has been following a different path with others since it was founded in 1997, overcoming any difficulties and crises, and finally what accomplishments have been achieved through them.

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