More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9B03E014
Subject category: Knowledge, Information and Communication Systems Management
Authors: Michael Parent (Beedie School of Business, Simon Fraser University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2003-05-06
Length: 11 pages
Data source: Field research
Topics: e-Commerce; Start-ups; Strategic planning; Market entry
Share a link: https://casecent.re/p/14524
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The founder and president of Big Server Software has spent 12 years building his database software company. He now faces difficult decisions about how to take the company to the next level. Despite a string of minor successes and some failures, he believes that his product, a semantic database, represents the next and improved generation of database software. He must devise a plan to get his company going.
Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
2002
Teaching note
-
Reference no. 8B03E14
Subject category: Knowledge, Information and Communication Systems Management
Authors: Michael Parent (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-06-12
Length: 8 pages
Data source: Field research
View full details

About

Abstract

The founder and president of Big Server Software has spent 12 years building his database software company. He now faces difficult decisions about how to take the company to the next level. Despite a string of minor successes and some failures, he believes that his product, a semantic database, represents the next and improved generation of database software. He must devise a plan to get his company going.

Settings

Location:
Canada
Industry:
Business services
Size:
Small
Other setting(s):
2002

Related

Teaching note
-
Reference no. 8B03E14
Subject category: Knowledge, Information and Communication Systems Management
Authors: Michael Parent (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-06-12
Length: 8 pages
Data source: Field research
View full details