Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-22
Length: 15 pages
Data source: Published sources
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Abstract
Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The US market has only seen growth in crafting brewing and microbrewing, and some major US brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small domestic markets. These include South African Breweries, Interbrew and Heineken.
Industry:
Other setting(s):
2001
About
Abstract
Discusses the historical context of the global beer industry, followed by a discussion of the industry in each major world market, including North America, Asia, Europe, Africa and Latin America. The US market has only seen growth in crafting brewing and microbrewing, and some major US brewers have sought growth through access to international markets. However, companies that have been most successful internationally are those that have small domestic markets. These include South African Breweries, Interbrew and Heineken.
Settings
Industry:
Other setting(s):
2001