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Technical note
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Reference no. UVA-M-0681
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Tania de la Pena Calderon (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2003
Version: 8 April 2015
Revision date: 1-Jun-2015
Length: 6 pages
Data source: Published sources
Topics: Advertising; Decision making; Marketing; Advertising & promotion
Share a link: https://casecent.re/p/1454
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Abstract

This note provides a brief overview of some important perspectives on how advertising messages persuade consumers. The note reviews the traditional hierarchy of effects, cognitive dissonance, lower involvement, and elaboration by aspects models of consumer behavior.
Industry:
Media, communications
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Abstract

This note provides a brief overview of some important perspectives on how advertising messages persuade consumers. The note reviews the traditional hierarchy of effects, cognitive dissonance, lower involvement, and elaboration by aspects models of consumer behavior.

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Industry:
Media, communications

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Sorry, this product has no related items.