Product details

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Case
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Reference no. 9B03M014
Published by: Ivey Publishing
Originally published in: 2003
Version: 2009-10-22
Length: 6 pages
Data source: Field research

Abstract

Metafix is a small company that sells silver recovery equipment for the photo processing industry. The company has been successful in the medical X-ray and mini lab segments by adapting its equipment specifically for each segment and developing a database on its thousands of customers. The president of Metafix is looking at expanding into the US photo processing lab market and must decide on what price to charge and how to manage the additional customers. There is a French version available ''9B03MF14''.
Location:
Size:
Small
Other setting(s):
2002

About

Abstract

Metafix is a small company that sells silver recovery equipment for the photo processing industry. The company has been successful in the medical X-ray and mini lab segments by adapting its equipment specifically for each segment and developing a database on its thousands of customers. The president of Metafix is looking at expanding into the US photo processing lab market and must decide on what price to charge and how to manage the additional customers. There is a French version available ''9B03MF14''.

Settings

Location:
Size:
Small
Other setting(s):
2002

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