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Case
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Reference no. 9B03M014
Subject category: Strategy and General Management
Authors: Stewart Thornhill (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2009-10-22
Length: 6 pages
Data source: Field research
Topics: Expansion; Strategic change
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Abstract

Metafix is a small company that sells silver recovery equipment for the photo processing industry. The company has been successful in the medical X-ray and mini lab segments by adapting its equipment specifically for each segment and developing a database on its thousands of customers. The president of Metafix is looking at expanding into the US photo processing lab market and must decide on what price to charge and how to manage the additional customers. There is a French version available ''9B03MF14''.
Location:
Canada
Industry:
Chemicals and allied products
Size:
Small
Other setting(s):
2002
Teaching note
-
Reference no. 8B03M14
Subject category: Strategy and General Management
Authors: Ken Mark (Ivey Business School, Western University); Stewart Thornhill (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-11-26
Length: 8 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03MF14
French language
Subject category: Strategy and General Management
Authors: Stewart Thornhill (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2005-11-15
Length: 8 pages
Data source: Field research
Topics: Expansion; Entrepreneurship; Strategic change
View full details

About

Abstract

Metafix is a small company that sells silver recovery equipment for the photo processing industry. The company has been successful in the medical X-ray and mini lab segments by adapting its equipment specifically for each segment and developing a database on its thousands of customers. The president of Metafix is looking at expanding into the US photo processing lab market and must decide on what price to charge and how to manage the additional customers. There is a French version available ''9B03MF14''.

Settings

Location:
Canada
Industry:
Chemicals and allied products
Size:
Small
Other setting(s):
2002

Related

Teaching note
-
Reference no. 8B03M14
Subject category: Strategy and General Management
Authors: Ken Mark (Ivey Business School, Western University); Stewart Thornhill (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-11-26
Length: 8 pages
Data source: Field research
View full details
Case
-
Reference no. 9B03MF14
French language
Subject category: Strategy and General Management
Authors: Stewart Thornhill (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2005-11-15
Length: 8 pages
Data source: Field research
Topics: Expansion; Entrepreneurship; Strategic change
View full details