Maple Leaf Consumer Foods - Fixing Hot Dogs (B)

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Compact case

Case

Reference no. 9B03M018

Subject category: Strategy and General Management

Authors: Allen Morrison (Ivey Business School, Western University); Scott Hill (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2002

Version: 2009-10-22

Length: 5 pages

Data source: Field research

Topics: Strategic change; Managing implementation; Product strategy

Share a link: https://casecent.re/p/14544

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

In this supplement to Maple Leaf Consumer Foods - Fixing Hot Dogs (A), ''9B03M017'', the senior marketing director coordinates the gathering of data on the company''s hot dog products and spends considerable time analyzing the data. She has determined areas for improvement and works with senior management, research and development, production, distributors and consumers in implementing improvements on taste and product positioning. With her short-term plans in order, she now must present her future strategy to senior management.

Location:

Canada

Industry:

Food and kindred products

Size:

Large

Other setting(s):

2001