Product details

Rogers Communications Inc''s interest in acquiring Videotron caused the chief executive officer at Quebecor Inc to consider purchasing the company as well. Quebecor was a large international printing, publishing and media company and this acquisition would make the company the third largest cable TV company in Canada. The acquisition had a number of considerations: it would require CRTC approval, Videotron did not earn the same level of return on assets and sales as Quebecor''s other lines of business, there were questions about the quality of Videotron''s management, the purchase would limit cash flow affecting the growth and development of new products and services and countering Rogers offer could led to a bidding war. Did the company want to go down this road?