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Compact case
Case
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Reference no. 9B03N017
Subject category: Finance, Accounting and Control
Authors: Ram Subramanian (School of Business Administration, Stetson University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2009-10-22
Length: 4 pages
Data source: Field research
Topics: Capital investment; Financial strategy; Financial analysis
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Abstract

Dominion Telecom Inc is wireless, Internet and broadband provider. The director of strategic initiatives for the company must decide between two investment proposals; the first one would save resources in their call centre, the second would allow the company to use its Web site as a key marketing tool in a cost-effective manner.
Location:
Canada
Industry:
Communications
Size:
Small
Other setting(s):
2003
Teaching note
-
Reference no. 8B03N17
Subject category: Finance, Accounting and Control
Authors: Ram Subramanian (School of Business Administration, Stetson University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-10-08
Length: 3 pages
Data source: Field research
View full details

About

Abstract

Dominion Telecom Inc is wireless, Internet and broadband provider. The director of strategic initiatives for the company must decide between two investment proposals; the first one would save resources in their call centre, the second would allow the company to use its Web site as a key marketing tool in a cost-effective manner.

Settings

Location:
Canada
Industry:
Communications
Size:
Small
Other setting(s):
2003

Related

Teaching note
-
Reference no. 8B03N17
Subject category: Finance, Accounting and Control
Authors: Ram Subramanian (School of Business Administration, Stetson University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-10-08
Length: 3 pages
Data source: Field research
View full details