Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Columbia CaseWorks, Columbia Business School
Version: 28 October 2016
Length: 28 pages
Data source: Published sources
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https://casecent.re/p/145757
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Abstract
In early 2016 several news organizations published pieces alleging that the Wounded Warrior Project and its leadership had spent too lavishly on fundraising events and marketing at the expense of the wounded military veterans it served. This case provides information on the genesis of the WWP, its mission, and its leadership, and asks students to consider if this PR crisis could have been averted - and what the organization can now do to get back on track.
Industry:
Other setting(s):
2016
About
Abstract
In early 2016 several news organizations published pieces alleging that the Wounded Warrior Project and its leadership had spent too lavishly on fundraising events and marketing at the expense of the wounded military veterans it served. This case provides information on the genesis of the WWP, its mission, and its leadership, and asks students to consider if this PR crisis could have been averted - and what the organization can now do to get back on track.
Settings
Industry:
Other setting(s):
2016