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Compact case
Supplement
-
Reference no. 9B02A004
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Amy Hillman (W. P. Carey School of Business, Arizona State University); Benji Shomair (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-02-27
Length: 2 pages
Data source: Field research
Topics: Growth strategy; Strategic alliances; Value chain; Market segmentation
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Abstract

This supplement to Strategic Direction At Quack.com (A), product 9B02A003 provides a summary of what happened to this company facing many major decisions relating to its voice portal technology and business, and the state of its finances.
Location:
United States
Industry:
Communications
Size:
Small
Other setting(s):
2000
Teaching note
-
Reference no. 8B02A03
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Amy Hillman (W. P. Carey School of Business, Arizona State University); Benji Shomair (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-02-26
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. 9B02A003
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Amy Hillman (W. P. Carey School of Business, Arizona State University); Benji Shomair (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-02-27
Length: 16 pages
Data source: Field research
Topics: Growth strategy; Strategic alliances; Value chain; Market segmentation
View full details

About

Abstract

This supplement to Strategic Direction At Quack.com (A), product 9B02A003 provides a summary of what happened to this company facing many major decisions relating to its voice portal technology and business, and the state of its finances.

Settings

Location:
United States
Industry:
Communications
Size:
Small
Other setting(s):
2000

Related

Teaching note
-
Reference no. 8B02A03
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Amy Hillman (W. P. Carey School of Business, Arizona State University); Benji Shomair (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-02-26
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. 9B02A003
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Amy Hillman (W. P. Carey School of Business, Arizona State University); Benji Shomair (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-02-27
Length: 16 pages
Data source: Field research
Topics: Growth strategy; Strategic alliances; Value chain; Market segmentation
View full details