Product details

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Subject category: Marketing
Authors: Michael R Pearce
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-02-06
Length: 7 pages
Data source: Field research

Abstract

iPhoenix was a consulting and public e-business management company focused on developing digital distribution center solutions for the public sector to provide consumer-based, secure public access to electronic information. The company would fulfill a wide range of needs, from basic services for people unfamiliar with the Internet (the digital divide) to enhanced, managed services for businesses. Their business would also be of interest to vendors looking for a digital channel to market, such as private and commercial enterprises, all levels of government and the financial industry. After working through a project plan and discussing their plans with numerous potential partners, the two owners are ready for a market pilot.
Location:
Industry:
Size:
Small
Other setting(s):
2002

About

Abstract

iPhoenix was a consulting and public e-business management company focused on developing digital distribution center solutions for the public sector to provide consumer-based, secure public access to electronic information. The company would fulfill a wide range of needs, from basic services for people unfamiliar with the Internet (the digital divide) to enhanced, managed services for businesses. Their business would also be of interest to vendors looking for a digital channel to market, such as private and commercial enterprises, all levels of government and the financial industry. After working through a project plan and discussing their plans with numerous potential partners, the two owners are ready for a market pilot.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2002

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