WGirl, WBoy Calendars (A) - The Case Centre

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Case

Reference no. 9B02A018

Subject category: Marketing

Authors: Kenneth G Hardy (Ivey Business School, Western University); Luke Atkins (Ivey Publishing, Western University); Yany Gregoire (HEC Montréal)

Published by: Ivey Publishing

Originally published in: 2002

Version: 2002-08-27

Length: 7 pages

Data source: Field research

Topics: Entrepreneurial marketing; Marketing mix; New venture; Public relations

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Abstract

A student contemplates creating and selling calendars to fellow students in order to raise funds for charity. He must decide the nature of the calendars, the target audience, the pricing, promotion and distribution of the calendars. The supplement (B) case, product ''9B02A019'', outlines the promotion and distribution of the calendars, and provides a reaction to the calendar. The supplement (C) case, product ''9B04A001'' discusses the publishing of the third edition of the calendar.

Location:

Canada

Industry:

Non-profit organizations

Size:

Small

Other setting(s):

2001