WGirl, WBoy Calendars (B) - The Case Centre

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Compact case

Supplement

Reference no. 9B02A019

Subject category: Marketing

Authors: Kenneth G Hardy; Luke Atkins; Yany Gregoire

Published by: Ivey Publishing

Originally published in: 2002

Version: 2002-08-27

Length: 2 pages

Data source: Field research

Topics: Entrepreneurial marketing; Marketing mix; New venture; Public relations

Share a link: https://casecent.re/p/14590

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Abstract

After launching the controversial calendars outlined in the Wgirl Wboy Calendars (A) case, product ''9B02A018'', the creator faces criticism and wonders how to proceed.

Location:

Canada

Industry:

Non-profit organizations

Size:

Small

Other setting(s):

2001

About

Abstract

After launching the controversial calendars outlined in the Wgirl Wboy Calendars (A) case, product ''9B02A018'', the creator faces criticism and wonders how to proceed.