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Compact case
Supplement
-
Reference no. 9B02A019
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Luke Atkins (Ivey Publishing, Western University); Yany Gregoire (HEC Montréal)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-08-27
Length: 2 pages
Data source: Field research
Topics: Entrepreneurial marketing; Marketing mix; New venture; Public relations
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Abstract

After launching the controversial calendars outlined in the Wgirl Wboy Calendars (A) case, product ''9B02A018'', the creator faces criticism and wonders how to proceed.
Location:
Canada
Industry:
Non-profit organizations
Size:
Small
Other setting(s):
2001
Teaching note
-
Reference no. 8B02A18
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Luke Atkins (Ivey Publishing, Western University); Yany Gregoire (HEC Montréal)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-07-30
Length: 6 pages
Data source: Field research
View full details
Case
-
Reference no. 9B02A018
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Luke Atkins (Ivey Publishing, Western University); Yany Gregoire (HEC Montréal)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-08-27
Length: 7 pages
Data source: Field research
Topics: Entrepreneurial marketing; Marketing mix; New venture; Public relations
View full details
Supplement
-
Reference no. 9B04A001
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Daniel Sorger (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-06-03
Length: 9 pages
Data source: Field research
Topics: Positioning; Market strategy; Market segmentation; Entrepreneurship
View full details

About

Abstract

After launching the controversial calendars outlined in the Wgirl Wboy Calendars (A) case, product ''9B02A018'', the creator faces criticism and wonders how to proceed.

Settings

Location:
Canada
Industry:
Non-profit organizations
Size:
Small
Other setting(s):
2001

Related

Teaching note
-
Reference no. 8B02A18
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Luke Atkins (Ivey Publishing, Western University); Yany Gregoire (HEC Montréal)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-07-30
Length: 6 pages
Data source: Field research
View full details
Case
-
Reference no. 9B02A018
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Luke Atkins (Ivey Publishing, Western University); Yany Gregoire (HEC Montréal)
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-08-27
Length: 7 pages
Data source: Field research
Topics: Entrepreneurial marketing; Marketing mix; New venture; Public relations
View full details
Supplement
-
Reference no. 9B04A001
Subject category: Marketing
Authors: Kenneth G Hardy (Ivey Business School, Western University); Daniel Sorger (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-06-03
Length: 9 pages
Data source: Field research
Topics: Positioning; Market strategy; Market segmentation; Entrepreneurship
View full details