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Case
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Reference no. 9B02A024
Subject category: Marketing
Authors: Michael R Pearce; Kevin Dennis
Published by: Ivey Publishing
Originally published in: 2002
Version: 2002-11-08
Length: 16 pages
Data source: Published sources
Topics: e-Business; Internet marketing; Gambling; Retailing
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Abstract

Casino gaming companies such as MGM Mirage, Harrah''s and Park Place Entertainment, in addition to their traditional land-based casino properties, must consider the potential impact of Internet gambling on their existing operations. It appears that several Internet gaming companies have been quite successful and that the global market potential could be significant. Each of the United States gaming companies has taken very conservative approaches to Internet gaming in an effort to maintain their long-standing relationships with their respective state gaming authority. However, non-traditional casino companies have developed off-shore Internet gaming operations to circumvent traditional land-based gaming regulations. Going forward, traditional gaming companies will need to consider the possible legalization of Internet gaming on a large scale and how they would respond.
Location:
Canada, United States
Industry:
Amusement and recreation services
Size:
Large
Other setting(s):
2002
Teaching note
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Reference no. 8B02A24
Subject category: Marketing
Authors: Michael R Pearce; Kevin Dennis
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-09
Length: 19 pages
Data source: Published sources
View full details

About

Abstract

Casino gaming companies such as MGM Mirage, Harrah''s and Park Place Entertainment, in addition to their traditional land-based casino properties, must consider the potential impact of Internet gambling on their existing operations. It appears that several Internet gaming companies have been quite successful and that the global market potential could be significant. Each of the United States gaming companies has taken very conservative approaches to Internet gaming in an effort to maintain their long-standing relationships with their respective state gaming authority. However, non-traditional casino companies have developed off-shore Internet gaming operations to circumvent traditional land-based gaming regulations. Going forward, traditional gaming companies will need to consider the possible legalization of Internet gaming on a large scale and how they would respond.

Settings

Location:
Canada, United States
Industry:
Amusement and recreation services
Size:
Large
Other setting(s):
2002

Related

Teaching note
-
Reference no. 8B02A24
Subject category: Marketing
Authors: Michael R Pearce; Kevin Dennis
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-09
Length: 19 pages
Data source: Published sources
View full details